The COVID-19 pandemic has had a huge effect on the most popular apps of the year. However, marketing has not stopped, and if you want to continue your mobile marketing campaigns, it’s important to understand which apps dominate the market. To fully maximize your campaigns, it is essential to know your target audience’s behavior and where we can find them. So, what are your favorite apps?
Let’s take a look at the current most downloaded apps of 2021, and let’s start from the top 5. The 5th most downloaded app is, surprisingly, Facebook! I spend so much time on Facebook, and I do not want to admit that at all. I browse, get my news, and shop through this app. To know that it is just in the 5th place (in some studies, it’s 6th), I was in awe.
This photo and video sharing app is popular with millennials and Gen Z-ers. It is so popular that it is safe to say that it almost automatically comes with Facebook. Instagram is instrumental when it comes to marketing, especially when you are starting. The app has been giving us plenty of opportunities to engage with our audience, and as entrepreneurs, we should be able to take full advantage of this! IGTV or IG stories are beneficial in marketing our products!
Youtube
As most of us are at home and using the internet, we can’t help but watch many videos. Youtube has made it to the top 5 list of the most downloaded app in 2021. Vloggers have continuously used this platform to make content and share it with the world wide web. It also has the “Live!” feature where you can do your podcasts or interviews. This can be very helpful for us, entrepreneurs, again! Advertise our brand, make people know about their benefits, we have this platform too!
Tiktok
This app is one of my favorite apps among all of these! It is one of the biggest social media app downloads, even more than Facebook or Instagram. It’s a recorded video of anything under the sun. It could be funny or serious; it’s really just up to the user. This platform can be used to introduce or advertise our products and services. Depending on your target audience, you can very well take advantage of this yet again! There are more people in Tiktok now as compared to Facebook or Instagram.
Zoom
And the last and the most popular app among them all is this. When almost everyone is working from home one way or the other, what is the most downloaded app of the year? YES! It definitely is Zoom! This is one of the most successful apps of the past year. As we continue working from home, that doesn’t mean we will be out of reach. Zoom lets its users do video calls, whether for business or for keeping in touch with family and friends.
Optimize
There you have it. These are the top 5 most downloaded apps of the year 2021. Are any of those your favorite? 5 out of 5 I constantly use them. Whether for business or entertainment, when we know where our target audience is, we would optimize these apps when marketing our products and services fully.
